A loose assortment of links for you, starting with some straightforward stuff about media effects:
1 2
Here's an essay by Mr Chomsky on What Makes Mainstream Media Mainstream
The real mass media are basically trying to divert people. Let them do something else, but don’t bother us (us being the people who run the show). Let them get interested in professional sports, for example. Let everybody be crazed about professional sports or sex scandals or the personalities and their problems or something like that. Anything, as long as it isn’t serious. Of course, the serious stuff is for the big guys. "We" take care of that.
And a documentary called PSYWAR which may or may not be made by a conspiracy theorist/911 truther. Here are a couple of reviews discussing it 1 2
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