Churnalism in today's Daily Express - John Lewis Xmas Ad

I don't read the Daily Express because I have a functioning brain but I was having breakfast in a cafe this morning and someone, most likely an idiot, had left a copy on the table so I looked at it in order to avoid having to see the other patrons of the cafe who were a bit too plebeian for my taste. 

If you're looking for free biscuits, this is the newspaper for you!  If you're looking for quality journalism, I'm afraid you'll be disappointed.

Anyway, the front page featured the usual rubbish, revolving around some decision taken by the EU which the journalist had deliberately blown out of all proportion in order to produce the sort of hysterical headline that appeals to simpletons.  Once I'd delved deeper into this semi-literate dung heap masquerading as a newspaper I discovered this word-turd:

Here it is, it stinks.

It's a classic example of a PR press-release being written up as a news article. Read it and weep.